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Our Story


What started out as two Nursing Anesthesia students having multiple late-night study groups with homemade jerky sticks for snacking, quickly turned into a business and partnership between two best friends. Their goal? Share their jerky recipe and healthy snack alternative with their friends and with the world!

Brady Williams and Troy Conner built a small make-shift jerky lab in the Williams’ home, and later in 2007, the duo established their jerky manufacturing facility where they continued to curate small, handmade batches of jerky using the finest herbs, spices and cuts of USDA beef.

While Williams and Conner were working their day jobs to pay for their investment, Williams' wife, Amy, pitched their jerky to local HEB locations and landed the deal! A pregnant mother of five, Amy then visited Meat Market Managers throughout the Greater San Antonio Area, traveled a two-hour drive at 3 am two mornings a week to make the store deliveries, and worked each day at the facility to ensure quality production. Can you say… Superwoman? We think yes.

In 2012, the Williams & Conner operation was formally turned over to Amy. She continues to work her magic, managing the day-to-day operations, growing her customer base, and engaging folks who are looking for a delicious high-protein, low-carb snack. She is passionate about supporting healthy lifestyles and fueling adventures!


Where We Are Now 

Sixteen years later, Williams & Conner has expanded their line of jerky products from the original Hickory flavor to include savory Mesquite, spicy Pepper Trio, smoky Applewood and Tangy Teriyaki. The company has also added Big Texas-Sized Strips and Moo Chew, a delicious shredded beef jerky that can take even the most basic snack to the next level (hint hint… nachos and popcorn)!


Williams & Conner’s reach has extended to three Texas Walmart distribution centers, H-E-B, all Stripes convenience store locations in Texas, several private label brands, seven 7-Eleven warehouse locations, including all of their Texas based locations. In fact, our jerky is considered “out of this world” due to a special request from Space-X and the International Space Station.


As a life-long Texan, Amy couldn’t wait for the company’s acceptance to the GO TEXAN program, so everyone could see that Texas pride in each of our products. We will continue to use this symbol to connect on social media and in all of our marketing channels. Everything is bigger in Texas, and we couldn't be more excited that we are a Texas-based company: Texas values, flavor, and pride.

SBA - WOSB Woman Owned Small Business

Goldman Sachs - 10KSB

HUB Zone Certified  
ESBE -Emerging Small Business Enterprise

Amy is mixing it up again with the addition of Texas Thai, Sweet Heat Sriracha, and Teriyaki. She is looking to add other snack options to their jerky line. Put simply, Williams & Conner is more than ideal for any die-hard jerky lover who doesn’t compromise flavor for nutrition. We check all the boxes!

If you happen to drive through Uvalde, she would love to give you a tour of her hard-working jerky facility. Come see, smell, and taste the W+C Jerky difference because we know we’re going to change your brand of jerky!

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